ALEXANDER TREES COMPANY PRIVACY POLICY

Updated as of July 1, 2011

Alexander Trees Company is committed to respecting your privacy.  Please read the following privacy policy (“Policy”) to understand how your personal information will be treated.  This Policy may change from time to time so please check back periodically.  Please also read the Alexander Trees Company Terms of Use, which is incorporated herein by reference. By using this website (this “Site”), you agree to be legally bound by the Alexander Trees Company Terms of Use, which discusses and governs your rights and Alexander Trees Company’s rights regarding use of the Site.

This Policy will let you know the following:

1. What personally identifiable information is collected from me?
2. What are cookies and how they are used by Alexander Trees Company?
3. How is my information used?
4. Who is collecting my information?
5. With whom will my information be shared?
6. How can I access, update or delete my information?
7. What does “opt-out” mean?
8. What else should I know about my privacy?
9. Other legal notices.

1.What personally identifiable information is collected from me?

On some pages of this Site you can make requests and/or receive materials.  The types of personal information that may be collected at these pages are your name, credit card information (including numbers, names, codes, and expiration dates), e-mail address and standard contact information, including addresses and phone numbers.

We may also ask you to voluntarily provide us with information regarding your personal or professional interests, demographics, experience with the Site, and contact preferences.  Wherever Alexander Trees Company collects personal information, we make an effort to include a link to this Policy on that page.

2.What are cookies and how are they used by Alexander Trees Company?

Alexander Trees Company may place Internet cookies on your hard drive.  Internet cookies are small files that may be placed on your hard disk for record-keeping purposes.  Cookies are used to (a) remind us of who you are in order to deliver you better service; (b) estimate our audience size by determining repeat usage of the Site to help target advertisements based on user interests and behavior; (c) track your progress and entries in promotions, sweepstakes and contests, if any; and (d) measure certain traffic patterns for use as a research tool to understand how our users’ habits are similar or different from one another.  You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.  By not accepting cookies, some Web pages may not display properly or you may not be permitted to access certain information.

Alexander Trees Company may also collect IP addresses (the Internet address of a computer) to track a user’s session while the user remains anonymous.  We analyze this data for certain trends in statistics, such as which parts of our Site users are visiting and how long they spend there.  In general, we do not link your IP addresses to anything personally identifiable to you.

3. How is my information used?

Alexander Trees Company will not sell, rent or lease your personally identifiable information to others without your consent.  The information you provide will be used to support your customer relationship with Alexander Trees Company.  Your information may be shared with agents, contractors or business partners for the purpose of performing services for Alexander Trees Company.

We want to help you quickly find information on Alexander Trees Company and alert you to specific offers, updated information, and other new products from Alexander Trees Company.  Accordingly, we may send you direct mailings or contact you by telephone about our various products or other products we feel may be of interest to you.  If you do not want to receive such mailings, simply “opt-out” by the means provided for in the mailings or by contacting info@alexandertrees.com.

Notwithstanding the foregoing, Alexander Trees Company does research on our users’ demographics, interests and behavior based on the information provided to us during your use of the Site.  This research is compiled and analyzed on an aggregated basis.  Aggregated data does not include personally identifiable information.  Alexander Trees Company does not sell this information but may share this aggregated data with others.

4. Who is collecting my information?

When you are on the Site and are asked for personal information, you are sharing that information with Alexander Trees Company alone, unless specifically stated otherwise.  If data is being collected and/or maintained by any company other than Alexander Trees Company or an agent for Alexander Trees Company, you will be notified prior to the time of the data collection or transfer.  If you do not want your data to be shared, you can choose not to allow the transfer by not purchasing those particular goods.

Please be aware that Alexander Trees Company advertisers or websites that have links on our Site may collect personally identifiable information about you.  The information practices of those websites linked to Alexander Trees Company either through advertisements or other hyperlinks are not covered by this Policy.

5. With whom does FD Wear share my information?

We may share the personal data you provide with other Alexander Trees Company agents, contractors or our business partners for the purposes of performing services for Alexander Trees Company.  Alexander Trees Company also may share aggregated data with others.  Aggregated data does not include personally identifiable information.  We also believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the Terms of Use, or as otherwise required by law.  Except as provided above or in the event of a merger, consolidation, or sale of all or substantially all of Alexander Trees Company’s assets, we will not share any of your information with any third party without your permission.

6. How do I access, update or delete my information?

You can request the individual information that Alexander Trees Company has collected about you, correct factual inaccuracies in your information, remove personal information from Alexander Trees Company’s databases and/or update your personal information by contacting info@alexandertrees.com.

7. What does “opt-out” mean?

To “opt-out” means that you have notified Alexander Trees Company that we no longer have permission to use your information.  For example, when we send you information on a new product, you will be given the opportunity to “opt-out” of receiving such information in the future.

8. What else should I know about my privacy?

Third party Internet sites and services accessible through the Site have separate privacy and data collection practices, independent of us.  Alexander Trees Company has no responsibility or liability for these independent policies or actions.  Please be careful and responsible online.  If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return

. While we strive to protect your information, Alexander Trees Company cannot ensure or warrant the security of any information through the transmission process and you do so at your own risk.

9. Other Legal Notices

Any dispute over privacy is subject to this Policy and our Terms of Use, including limitations on damages and application of the law of the State of Minnesota.  If you have any concern about your privacy in connection with this Policy, please send us a thorough description to info@alexandertrees.com, and we will try to resolve it.  We may post a revised Policy on our Site.  Please note that the use of information that we gather is subject to the Policy in effect at the time of use.  You should check our Site frequently to see recent changes.